Mystery Quilt 2024 Marketing Group

Mystery Quilt 2024 Coaching Group

This private coaching group is open to quilt shops and online stores participating in a single or group mystery quilt in 2024.  Coaching will include email marketing, website marketing, Facebook & Instagram marketing.   A private Facebook Group will be used as a place where participants can collaborate and support each other. Members of this coaching group will be invited to the Facebook Group.

Members will be able to participate in (5) group Zoom sessions.  If unable to participate, recorded videos will be made available.  The first session (Planning & Pre-hype) will be held Monday, December 18 at 7:00 pm CST.  Participants can use this Zoom link to jump in on this initial session:  https://us02web.zoom.us/j/85373498849.

There is no cost to participate in the first session.  Participants can decide after this initial session if they want to participate in the BBM24 Marketing group.

Participants in the MQ24 Marketing group will have access to:

1.  Planning & Pre-Hype (occurs anytime in the year approaching the Mystery Quilt)
     a.  Zoom session (December 18)
     b.  Marketing Chevron (when available)
     c.  (2) Christmas pre-hype campaigns
     d.  Website prep
     e.  Sample images & videos
     f.  Hashtags and branded logos
2.  Hype (Occurs 1-2 months before the mystery begins)
     a. Zoom session (TBD during December 18 session)
     b. (4) hype campaigns
         -testimonial
         -website reveal
         -fabric and/or pattern teaser
         -Branded information
     c.  Sample images & videos
3.  Fabric and/or Pattern Reveal (Occurs 1-2 months before the mystery begins)
     a.  Zoom session (TBD during December 18 session)
     b.  (3) fabric reveal campaigns
         -testimonial
         -website (includes fabric requirements & FAQ)
         -fabric and/or pattern reveal
    c.  Sample images & videos
4.  Mystery Clues through Reveal (occurs throughout the mystery)
     a.  Zoom session (TBD during December 18 session)
     b.  (6) Clues through Reveal campaigns
         -testimonial
         -clues
         -NTLTJ (not too late to join)
         -website
         -show & tell
         -preview or invite to join next mystery
     c.  Sample images & videos
5.  Program Follow-Up (occurs 1-2 months after mystery concludes)
     a.  Zoom session (TBD during December 18 session)
     b.  Feedback
     c.  Possible Planning for 2025
     

Each campaign will include image/video suggestions and content suggestions.  Participants are encouraged to customize all marketing efforts to promote their individual brand.