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Mystery Five-0 for Retailers

Mystery Five-O is a fully integrated quilt mystery program offering four complete mystery quilts each year, plus an exclusive bonus pattern designed to encourage full participation. Retailers have the flexibility to join in any or all of the mysteries throughout the year. With a comprehensive marketing guide, promotional content, and a Done-For-You launch strategy, Mystery Five-O helps individual retailers focus on their business while generating an ongoing revenue stream. Featuring exclusive patterns available only in Mystery Five-O shops and a supportive nationwide community, this program is designed to keep your customers engaged year-round.

Watch Teresa's Schoolhouse presentation from Fall Quilt Market 2024

BENEFITS FOR RETAILERS
1. Year-round integrated mystery program (quarterly mysteries)
2. Ongoing revenue stream
3. "Done For You" launch and marketing campaigns
4. Exclusive patterns only for Mystery Five-O retailers
5. Supportive community, nationwide

Click HERE
for more info about
Mystery Five-O Benefits

two ways to register NOW

Pay $250 now and
the balance will be due April 2025.

Save $50 when you pay the full amount before May 1.

Benefits of Early Registration:

Monthly bonus Zoom training calls January-February-March-April

Program
Marketing
Pre-recorded boot camps

Members only program support
- Q&A Resource Center
- Video library
- Sneak Peak first mystery quilt image & yardage
Charter Members Referral program
- Earn $50 credit for every new member referred
- Available to Charter Members ONLY

TWO Ways To Register!

Mystery Five-O Retailers $250 Partial Payment

Mystery Five-O Retailers $550 Full Payment

Ask us about our Charter Member Referral Program.
Refer a friend and save $50 on your Charter Membership.
Refer 11 friends, and your membership is FREE.

Spring Market for Mystery Five-0 Retailers

Spring Market will kick off Mystery Five-O's 25-26 program. The first mystery will begin in July '25 with promotional content in June '25. To prepare for this launch, we have worked closely with H&H to provide a full slate of Mystery Five-O meetings, trainings, and workshops. The full schedule will be posted soon.

If you are not attending Spring Market, we will have recordings and Zoom sessions & meetings later in May.

Interested, but have questions?

Meet the Mystery Five-O creative team:

Teresa Coenen has over 18 years experience as a pattern designer, owner/operator of a brick & mortar quilt shop, and online web presence. She now focuses her time on quilt pattern design, virtual instruction, and digital media coaching, with an emphasis on helping retailers grow their business and increase their profits. Her licensed, reproducible quilt patterns and programs can be found in shops throughout the world.

Teresa has successfully navigated email & social media to produce sales and build a reliable customer base in a global economy. She coaches quilt shops and other small businesses in their digital marketing efforts.

Stitchintree.com

Karen Bates has been quilting for over 40 years. She has co-authored 4 books on quilting and she enjoys teaching and designing quilt patterns. She is the owner of Sew Creative ( a store featured in Better Homes & Gardens Quilt Sampler Magazine) in Ashland, Oregon. Her store is known for its unique Block of the Month programs and its extensive Australian Aboriginal fabric collection.

Karen is passionate about exploring creativity in quilt design. She encourages her customers to play with different block layouts and she is constantly amazed and excited by the results.

SewCreativeAshland.com

Tina de la Bruere lives in northern Vermont and has been quilting for 35 years. She retired from a 34-year career in public service to follow her dream of opening a quilt shop. Commuting to work each day, she passed a vacant, two-room schoolhouse built in 1900. As she passed the schoolhouse each day, she would tell herself, 'That would make the cutest quilt shop!'. On her way home from work one day, she noticed a For Sale sign. Vermont Quilter’s Schoolhouse came to be, and she has not looked back since, going on to win Best Local Quilt Shop 2024.

Tina especially loves curating fabrics for new designs and kits. Known for encouraging her customers to make the pattern 'their own' and embracing their creativity, she especially loves seeing the unique designs and layouts her customers create all starting with the same basic designs.

VTQuiltersSchoolhouse.com

Sherri Coffelt has been helping entrepreneurs build highly profitable businesses for over two decades. She is a committed catalyst for small businesses to create a solid foundation for success that gives them the freedom and flexibility to both make the impact they desire with their business AND create the income needed to live the lifestyle of their dreams.

She has founded 3 successful businesses, taking one of them to over 7 figures. Her broad experience in business strategy, marketing strategy/implementation, and team dynamics and leadership have made her a trusted advisor to entrepreneurs all over the world.

ResultsPartner.com

These Charter Members will be participating in Mystery Five-O

Minding My P's & Q's Quilt Shop Denton, TX	Boutique 4 Quilters West Melbourne, FL	All About Fabrics Colcord, OK	Country Stitches East Lansing, MI	Aunt Ree's Quilt Shop Salado, TX	Pinetop Star Quilt Shop Lakeside, AZ
Cherished Pieces Tillsonburg, ON, Canada	The Quilt Lady Kingfisher, OK	Cotton Cuts Chesterfield, MO	The Sewing and Training Center Fort Walton Beach, FL	Kechi Quilt Impressions Wichita, KS	Quilts of Valour Canada Paradise, ON, Canada
Sew Senoia Fayetteville, GA	The Quilt Shop Bowie, TX	A Stitch In Time Quilts Sequim, WA	Pieces of Love Quilt Shop Oroville, CA	Quilters Corner Finleyville, PA	Quilters Haven & Gifts South Haven, MI
Sew It Fabulous Boerne, TX	Stitchin' Shack Whitney, TX	Your Best Friend's Quilt Shop Grangeville, ID	Renee's House of Quilting Williamsburg, MI	Sew Creative Ashland Ashland, OR	Vermont Quilters Schoolhouse Troy, VT
Cassity's Nest Foley, AL	Affinity For Quilts Whitebear Lake, MN	Quilters Candy Shoppe O'Neill, NE	Threaded Lines Montgomery, TX	Nebraska Quilt Company Fremont, NE	Alamosa Quilt Company Alamosa, CO
The Enchanted Quilt Wichita Falls, TX	Farm Girl Quilting Fort Meade, FL	Crazy Moose Fabrics Greenville, ME	River's Edge Antiques and Quilt Loft Hayward, WI	Pine Needle Quilt N Sew Rochester, MN	Bits & Pieces Fulton, MO
Studio B Winnemucca, NV

RETAILER FAQ

Frequently Asked Questions

Mystery Five-O Retailers

Who can participate as a Mystery Five-O Retailer?

Independent, locally owned quilt retailers can participate in Mystery Five-O. These retailers may be brick & mortar shops, online stores, or both.

Is this a nationwide program?

Yes! In fact, Mystery Five-0 is an international program. In the first year, Mystery Five-0 will be operating in many US states and in Canada.

Is there geographic exclusivity for quilt shops?

Mystery Five-0 supports equal and open participation of all quilt retailers. We believe that, collectively, increased retailer participation will exponentially increase the level of quilter participation, providing opportunities for all retailers to grow and benefit from the program.

How do I make money for my business using the Mystery Five-0 program?

All Mystery Five-0 retailers have three sources of income:

SELL QUILTER REGISTRATIONS: Quilters wishing to participate in Mystery Five-O mysteries purchase a $50 gift certificate from participating retailers. The gift certificate can be spent on a mystery kit or any other merchandise sold by the participating retailer.
SELL KITS: Participating retailers prepare and sell (fully revealed) kits for each mystery. These kits can be sold to any quilter wishing to participate even if she did not purchase the Mystery Five-O gift certificate from the retailer selling the kit.
CONTINUE SALES AFTER THE MYSTERY CONCLUDES: Retailers can continue to sell the complete pattern (printed & electronic download) and remaining kits long after the mystery concludes, providing an ongoing revenue stream. Continue to sell kits and patterns for as long as you like.

Additionally, Charter Members can also generate income through the Member Referral Program.

What do I get for my annual investment?

Wow! That's a loaded question. You get a LOT! You will have full access to a year-round mystery marketing program to include four mysteries and a bonus pattern. You will also receive a complete implementation and marketing guide for each mystery. You will have access to retailer resources to support your implementation. And your participation will be promoted through our program website, Facebook page, and other social channels.

how does this work if I'm an online only retailer?

Online-only quilt retailers can benefit equally from Mystery Five-0. We make no distinction between brick & mortar retailers and online retailers. Quilters have equal opportunity to shop online amongst all registered retailers. Additionally, we provide marketing and implementation support that aids online retailers in setting up personalized online communities to promote the mystery quilts.

What is the benefit of being a Charter Member?

Mystery Five-0 has several EXCLUSIVE benefits for Charter Members:

Invitation to participate in Facebook Success Formula training (at no cost)
Member referral program, $50 referral fee for each referred member
Locked in Charter Member pricing, $550 in subsequent years, regardless of the program pricing
Premier placement on the Mystery Five-0 Participating Retailer page
Charter Member Status symbol for email, website, and social media

What's the Charter Member Referral Program all about?

We appreciate the leap of faith that Charter Members are taking, and we also appreciate Charter Member assistance in helping us grow the program in it's infancy. That's why we established the Charter Member Referral Program that is exclusively available to Charter Members. Charter Members are encouraged to spread the word to other quilt retailers and encourage them to join. When the retailers join, we ask them how they learned of Mystery Five-0, and we give a $50 credit to the Charter Retailer who referred them. Refer 11 new retailers, and Charter Members can enjoy FREE participation for one year. There is no limit to the number of referral incentives to be earned. If Charter Members refer more than 11 new retailers, they can roll the referral incentives to the next year's membership.

What if I've already paid for my membership and I get more referrals?

Charter Members who have already fully paid for their own membership and get more referrals have two options: 1) request a $50 refund for each new referral, or 2) apply the referral incentive to the next year's membership.

Will I get to see the finished pattern before the Mystery launches?

Absolutely! the theme for the upcoming mystery season will be released to Mystery Five-0 Retailers in December. Images of the quilts, including fabric suggestions and yardage requirements will be released to Retailers in January & February, providing ample opportunity to plan and shop for fabric, tools and add-on promotional items.

When will I know what fabric and tools to have on hand for the mystery?

Each mystery quilt will be previewed to participating Retailers, including a quilt image, fabric suggestions and requirements, and possible tool recommendations. Mysteries 1 & 2 will be previewed in January. Mysteries 3 & 4, and the Bonus quilt will be previewed in February.

Are prices fixed for kits or patterns?

Mystery Five-0 sets MAP and IMAP pricing for quilter registration and pattern sales. Individual kit prices, sewing experiences, and add-on sales are controlled by the individual retailers who are participating in the program.

Do I have to put together kits?

No, Retailers do not have to sell Mystery Five-0 kits. Buy why wouldn't you? Selling the kits can be a significant source of income to Mystery Five-0 Retailers. With our implementation and marketing support, you may find that promoting and selling the kits locally and online is quite easy!

Where will I access training for the Mystery Five-0 program?

Nearly all Mystery Five-0 implementation and marketing training will occur via live Zoom sessions. All training sessions will be recorded and stored in a Retailer Resource Library. Additionally, Retailers are encouraged to join and participate in our Mystery Five-0 Retailer Facebook group, where we encourage retailers to collaborate and encourage each other while navigating the mysteries.

What specific marketing materials do I get?

Mystery Five-O provides participating retailers with a full Implementation Guide and supporting Marketing Guide. We even send prompts to remind participating retailers what they should be doing and when they should be doing it.

IMPLEMENTATION GUIDE
1. In-store guide with dates/promotional materials/images/videos
2. Online-store guide with dates/promotional materials/images/videos
3. Pricing structure for participation & follow-up pattern sales
4. Monthly support Zoom sessions with recording library

MARKETING GUIDE
1. Social media, email, website promotion and scheduling
2. "Done-For-You" copy and images (or image suggestions)
3. Monthly support Zoom sessions with recording library
4. Networking opportunities through private Facebook Group & market meets

Will I have to customize anything?

You will not need to customize images or videos. The written content will indicate when you need to add your information, i.e. "add shop name" or "add pricing".

If you LIKE writing content, we encourage you to modify the suggestions so that your content represents your brand voice. We will provide training on this concept in our implementation and marketing Learning Labs.

If you wish to reproduce the "How To" videos using your staff and materials, we encourage you to do so.

What if I hate marketing?

If you hate marketing, Mystery Five-0 is definitely for you. We have the entire marketing program prepared and ready for you to implement/post. Hand it off to a staff member and you're done. Who knows? After experiencing success from our wrap-around marketing campaigns, you might find you like marketing after all.

Will I be able to get my questions answered "live"?

Absolutely! We want you to be successful, and we will provide every opportunity possible to make that happen. Beginning in November, we will host LIVE Q&A for all Mystery Five-0 retailers twice a month on the 2nd and 4th Mondays of the month at 10:00AM Central time. If you can't make the meeting, don't worry! We'll post the recorded video in the Retailer's Library, and summarize the Q&A in our bi-weekly email sent on the 1st and 3rd Mondays of the month.

What if I don't want to do all the mysteries?

You are not required to participate in all of the mysteries. Mystery Five-0 Retailers pay one fee that covers any or all of the mysteries. We encourage full participation, but will also support partial participation. The 5th Bonus pattern is only available to Retailers who participate in all four mysteries.

What keeps my customers from buying from someone else on the website?

We cannot control where consumers choose to spend their dollars. We will help each Mystery Five-0 Retailer implement and promote their mysteries in a manner that promotes and rewards customer loyalty.

Can I offer the mystery at a different time?

No, the dates for pre-promotion and mystery clue release are set by the Mystery Five-0 program, and must be adhered to by all participating Retailers. Retailers can continue to sell kits and patterns after the conclusion of the mystery.

Are there set techniques that my customers have to follow?

Quilt blocks in the Mystery Five-0 patterns will typically be pieced using a traditional method. In the event that construction is a little more challenging, or requires a tool or ruler, our creative team will provide a video that demonstrate the suggested method. Participating Retailers are welcome to audit these videos and make substitutions that best fits their shop. For example, if we suggest making half-square triangles in a traditional method, and you promote the use of Triangles on a Roll, then by all means, you are welcome to promote the product that you are supporting in your shop.

Can I save some of the mysteries for the following year?

The mystery part of the program has prescribed dates for the beginning and end of each mystery. After a mystery runs its course, retailers are allowed to continue to sell the pattern. If a retailer does not participate in all of the mysteries in the program year, they are able to use the patterns the following year, but cannot run the mystery in following years.

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